Fatemeh Babaei; Nahid Kordi; Akbar Sharifian
Volume 7, Issue 3 , July 2018, , Pages 295-308
Abstract
This research is carried out to study lifestyle of family series which were broadcasted in the first 6 months of 2011 from Channels 1, 2, 3, attracted huge audience and had family genre. Research data was analyzed by content analysis and statistical software SPSS. Lifestyle values of families in series ...
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This research is carried out to study lifestyle of family series which were broadcasted in the first 6 months of 2011 from Channels 1, 2, 3, attracted huge audience and had family genre. Research data was analyzed by content analysis and statistical software SPSS. Lifestyle values of families in series were studied from view of material and spiritual values. Material values of lifestyle included: 1. Consumption patterns (type of property and possession, price and area of house, type of furniture, decoration of furniture, appearance, type of car and its price, consumption model of food), 2. Leisure model (manner of spending leisure time). Immaterial (spiritual) values of lifestyle included: 1. Attitude values (families’ attention to cultures and customs, ancillaries of faith and Quran’s commands, families’ attitude to relations between boys and girls, families’ attitude to manner of earning money), 2. Type of relations within family (members’ commitment in carrying out their tasks, reaction of children and family members at the time facing problems, type of training method, way of solving problem, man’s participation in house and type families’ relation). According to results, lifestyle of families from upper social class was noticed more than lower and middle social class and also luxury goods, values and leisure models of upper social class were displayed impressively, lifestyle which was shown in series was mostly modern. Each of these indexes are discussed separately in this article.
Fatemeh Babaei; Nahid Kordi; Akbar Sharifian
Volume 7, Issue 3 , July 2018, , Pages 309-317
Abstract
This Research surveys effect of material and immaterial values on lifestyle of families in Iranian series. This research is applicable by type of quest and is descriptive by methods of performing. Data collection method is field one. Statistical population of research about Iranian family series includes ...
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This Research surveys effect of material and immaterial values on lifestyle of families in Iranian series. This research is applicable by type of quest and is descriptive by methods of performing. Data collection method is field one. Statistical population of research about Iranian family series includes all Iranian series which were broadcasted in the first 6 months of 2011 from Channels 1, 2, 3. In order to determine sample size of family series, we selected those family series of 2011 which attracted huge audience and had social and family genres. Result of this research showed that immaterial (spiritual) values of lifestyle it can be concluded that TV series displayed modern and western values of immaterial lifestyle while in hypotheses test and analysis of variables we concluded that families from middle social class in Tehran had traditional values of immaterial lifestyle and another side as material and spiritual values form lifestyle it can be said that modern lifestyle of families in TV series were displayed and also in these series lifestyle of upper social class and wealthy families were displayed and lifestyle of families from middle social class in Tehran were traditional.